What does the fourth quarter look like in your small business? For a good number of businesses, the last three months of the year are super busy. The end of the year brings in a surge of clients, customers and events which may overwhelm your normal staff. Often times this influx of business, while a good thing for the bottom line of your business may be impossible to meet without bringing on some additional resources.
If you know that your business will pick up, as in it happens every year or you’re working really hard to get in on the upcoming holiday shopping and spending frenzy that’s about to be upon us, hiring additional staff will ensure you’re able to handle the work that comes with all that extra cash rushing into your business.
Hiring seasonal staff is a great option for small business owners and businesses of all sizes that want to increase their business for short periods of time. Seasonal employees allow you add as many resources as you need to meet demand, while you have the extra income to meet that payroll demand. The beauty is that you don’t have to keep these extra hands on deck after your need for them is over.
Maybe you’ve hired seasonal staff before or maybe this year will be first go at it. But whatever your experience there are a few things that you must do if you want to have successful seasonal hiring. Over the years, I’ve learned a few things that will save you some headaches. So let’s get to it.
And by early, I mean in September or October. Waiting until November to start recruiting additional employees could leave you with no one to hire. People looking to earn some additional cash during the holidays start looking for work and get snatched up quick by the big box stores. Or you’ll get stuck with the seasonal hires that you probably wouldn’t hire if you had other options. A sample schedule leading up to your 4th quarter seasonal hiring may include the activities below:
October: Actively recruit and hire
The purpose of seasonal employees are to fill staffing gaps and shortages. To do this adequately, part of that planning is to take into account time that your regular employees will request off. By doing so, you can better estimate when how many seasonal employees are needed and when you need them to work. These things are not factored in, it's possible to end up with no more employees working on any given day than you normally would have. And that just defeats the whole purpose.
Remember, seasonal employees are there to assist with a specific need and meet a specific demand. They may be around for a few months. So be realistic in what you expect for them to learn to do. The best advice is to keep it simple by assigning tasks that can be picked up quickly.
For example, you quickly train someone to be a cashier, it may take longer to train a shift supervisor. Keep the positions that you hire on a seasonal basis entry level. If you need more supervisory staff to help train and monitor seasonal employees, consider letting a high performing permanent employee fill this role. It would be a great training and opportunity for them and you may have just found the next supervisor for your business.